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Evan Prokop

SlideShare for Business: Tips and Tricks for Success from #SMMW14

Evan Prokop on Mar 29th, 2014     Content Marketing, Online Marketing

Todd Wheatland SlideShare Presentation #SMMW14

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’

SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:

  • Huge visibility: over 60 million unique views / month
  • Relevant audience: heavily business focused
  • Improved search visibility: presentations posted on SlideShare tend to rank high in organic search

Below are 3 tips to help you achieve success in SlideShare:

Optimize Your Content Within SlideShare

Similar to search, great content is a prerequisite, but optimization techniques provide the extra secret sauce that result in improved visibility and views within SlideShare. Because SlideShare content also ranks well in organic search, optimizing is a no brainer. Some key things to think about:

Lee Odden

Secrets of Content Marketing World: Agent Todd Wheatland, Kelly Services

Lee Odden on Aug 30th, 2012     Content Marketing, Interviews, Marketing PR Conferences, Online Marketing

Todd WheatlandIn order for Content Marketing Secret Agents to work effectively, they need more than tactical skills. They need to see the bigger picture and the context for how and why things need to happen. Industry trends come and go but the need for brands to connect with customers will never go away. Special operatives are necessary for the kinds of activities necessary for specific missions, like those requiring certain kinds of content like video for better engagement.

Today we are fortunate to have Content Marketing Secret Agent Todd Wheatland, Vice President of Marketing and Thought Leadership at Kelly Services, help us navigate the strategic to the tactical and goals to measurement of content marketing.

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