Todd Wheatland

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

Content Marketing World Infographic Header

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen.

In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to take us behind-the-scenes and show us how they make their own brand of magic. Their advice is inspiring to anyone who wants to create great content that connects with an audience.

Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

measureing-content-marketing-cmw15---blog-post

“Show me the money. Show me the money!” – Jerry Maguire

In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend. By almost every measurement, it was a blockbuster success. Unfortunately for the film, the one metric it missed was number of tickets sold. Scott Pilgrim was very good at generating excitement, but failed to deliver on the one metric that mattered.

SlideShare for Business: Tips and Tricks for Success from #SMMW14

Todd Wheatland SlideShare Presentation #SMMW14

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’

SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:

  • Huge visibility: over 60 million unique views / month
  • Relevant audience: heavily business focused
  • Improved search visibility: presentations posted on SlideShare tend to rank high in organic search

Below are 3 tips to help you achieve success in SlideShare:

Optimize Your Content Within SlideShare

Similar to search, great content is a prerequisite, but optimization techniques provide the extra secret sauce that result in improved visibility and views within SlideShare. Because SlideShare content also ranks well in organic search, optimizing is a no brainer. Some key things to think about:

Secrets of Content Marketing World: Agent Todd Wheatland, Kelly Services

Todd WheatlandIn order for Content Marketing Secret Agents to work effectively, they need more than tactical skills. They need to see the bigger picture and the context for how and why things need to happen. Industry trends come and go but the need for brands to connect with customers will never go away. Special operatives are necessary for the kinds of activities necessary for specific missions, like those requiring certain kinds of content like video for better engagement.

Today we are fortunate to have Content Marketing Secret Agent Todd Wheatland, Vice President of Marketing and Thought Leadership at Kelly Services, help us navigate the strategic to the tactical and goals to measurement of content marketing.