A lot of work can go into producing and promoting a popular blog. While we’ve made some progress in terms of raising the visibility of TopRank and have made a tremendous number of connections, I think we’re really only “half way there” as far as where we could be. Using blogs as a marketing and PR tool is a process of planning, execution, measurement and refinement like any other tactic. We’ll continue that trend with new features and design in 2008.
In the past when we’ve posted the most popular blog posts for the year, it was based purely on the number of visits. This time, we’re taking into account a mix of metrics including: visits, inbound links, comments and social bookmarks from services like Del.icio.us and StumbleUpon.