TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Getting Listed in News Search Engines

Lee Odden on Oct 19th, 2006     Marketing Industry News, Online Marketing, Online PR

news-search.jpg
With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online.

News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Here are a few tips on getting visibility on several of these top news search engines:

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top