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Miranda Miller

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

Miranda Miller on May 3rd, 2013     Online Marketing, Online Marketing News

Visually Enhance Your LinkedIn Profile

LinkedIn Adds Rich Media Capability to Profiles

LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time. “The ability to share rich media through company pages is already available for admins of the Company Page. So an employee of a company who has admin rights to update the Company Page can do this, but employees without admin rights could not,” she told TopRank.

Miranda Miller

Creative Content Marketing at Scale: Lee Odden at #SESNY

Miranda Miller on Mar 28th, 2013     Content Marketing, Online Marketing, Search Engine Strategies

Creative Content Marketing: Winning Hearts, Wallets and Minds - Lee OddenContent marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality.

Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker. Lee gave his Creative Content Marketing: Winning Hearts, Minds & Wallets presentation this morning to a room packed with marketers striving to improve their content strategy.

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