Online Marketing Blog

I am happy to announce the winner of last week’s TopRank Challenge blog post contest: Mike Yanke with his nod to Stephen Colbert, “Fish Wavers & Bridge Namers – How the “Greatest Living American” Reaches Unique Groups by Creating Unique Groups“. Congratulations goes to Mike with over 55% of the vote!

Mike chatting it up on the S.S. TopRank

In second place was Julie Brue’s post, “Cut Through Communication Traffic Jams with Email Marketing” with 25% of the vote and Thomas McMahon’s post, ” The Mobile Web – Optimizing and Being Found” with 22%.

Mike works as an Account Manager with a particular emphasis on public relations clients and programs involving an integrated mix of PR, SEO, email and social media marketing channels. You may soon start to see more of Mike’s writing over at our PR blog, Media Relations Blog in the coming weeks.

The time has come dear OMB readers, to cast your vote for the best article in the TopRank Challenge contest. Participants were tasked with writing a post on a topic related to their area of responsibility and/or interest. I can assure you, cutting the selection to just three articles was not easy. Considerations included: relevancy to audience, content and style.
Please take a moment to read each of the posts below and vote for your favorite!

• Cut Through Communication Traffic Jams with Email Marketing – Julie Brue
• The Mobile Web – Optimizing and Being Found – Thomas McMahon
• Fish Wavers & Bridge Namers – How the “Greatest Living American” Reaches Unique Groups by Creating Unique Groups – Mike Yanke

Inspired by Marketing Pilgrim’s past Scholarship contests (which resulted in this handy free e-book) where participants submit articles to be voted on, we decided to do something similar, but internally here at TopRank. An invitation to participate in a contest was sent to the team 2 weeks ago and 8 decided to take up the offer. Each participant has since submitted an article to Susan Misukanis and myself on a topic of their choice or from a list of suggested topics.

Susan and I have scored each entry for: relevance to audience, objective reasoning, accuracy and style, revealing the top 3 scoring articles.