A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels.
There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C marketers are using content marketing tactics according to the annual studies from CMI/MarketingProfs.
To help satisfy the thirst and hunger for best practices in these areas, we publish articles, interviews, liveblogs and tool reviews. We also give presentations at industry events.
Here are a few upcoming events in the first quarter of 2015 where you can learn more about the intersection of content and influencer marketing and how it all rolls up to a new trend we’re seeing: participation marketing.