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Lee Odden

Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015

Lee Odden on Jan 8th, 2015     Marketing PR Conferences

b2b influencer content marketing

A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels.

There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C marketers are using content marketing tactics according to the annual studies from CMI/MarketingProfs.

To help satisfy the thirst and hunger for best practices in these areas, we publish articles, interviews, liveblogs and tool reviews. We also give presentations at industry events.

Here are a few upcoming events in the first quarter of 2015 where you can learn more about the intersection of content and influencer marketing and how it all rolls up to a new trend we’re seeing: participation marketing.

Lee Odden

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

Lee Odden on Jul 21st, 2014     Marketing & PR Industry, Marketing PR Conferences

TopRank Marketing Events 2014

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right?

Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online.

In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in store and unlike the top photo from a recent event in London, all are in the U.S.!

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