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Lee Odden

Careers at TopRank: SEM Account Manager

Lee Odden on Jul 9th, 2009     Online Marketing, Search Marketing, SEO, Social Media, TopRank Agency News

sem account managerClient focused, dynamic, challenging, rewarding, did I say fast paced? Those are some of the words I would use to describe our agency at TopRank Online Marketing.

TopRank has continuously evolved over the past 8+ years to become a well known and authoritative brand in the Search, Social and Online Public Relations space.  Our clients include an engaging mix of companies ranging from start-ups like Marketo, a marketing automation software company, to the Public Relations Society of America (PRSA), to the Fortune 20 such as McKesson, a $100 billion healthcare services company.

As one of the leading internet marketing agencies in the Midwest, TopRank Online Marketing has a fantastic opportunity for an experienced Search Marketing Account Manager to join our team of dedicated, client-focused internet marketing professionals.  While plenty of advertising, public relations and interactive agencies are downsizing, TopRank is growing smarter with new team members. Could you be our next Superstar?

Lee Odden

Learn SEO, Social Media, Digital PR from TopRank

Lee Odden on May 18th, 2009     Marketing PR Conferences, Online Marketing, Online PR, Other Events, PR Conferences, SEO, Social Media, TopRank Agency News

AudienceOver the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.  

Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations and Social Media Marketing. Locations will range from New York to San Francisco to Minneapolis.

May 19: Media Relations Summit, Crowne Plaze Hotel in NYC (event info)

4:30 pm: Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility
If you’re ready to vault your website, landing pages, corporate videos, blogs, press releases, and online newsroom into the top of the search rankings, take in this one-hour bootcamp. You’ll learn all the latest tools, tips and tricks for making Google and Yahoo love you.

Lee Odden

Get Social Media Smart with 26 Tips on the Social Web

Lee Odden on Dec 5th, 2008     Marketing PR Conferences, Online Marketing, Social Media

Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry
Lee Odden

Wrap Up of MIMA Summit 2008

Lee Odden on Oct 2nd, 2008     Interactive Marketing, Marketing PR Conferences, MIMA Summit, Online Marketing

Great Hall at MIMA Summit
The dust has settled, mountains of email have been sorted through and most of this year’s attendees of MIMA’s Summit, branded “FEED” are back into the swing of things.

As you can tell from the photo above, it was a sold out event and a very big venue. Both keynotes were informative and entertaining. Rebecca Lieb’s presentation was covered by TopRank’s Jolina Pettice and while we didn’t post on Ze Frank’s amazingly entertaining presentation, you can pretty much get a feel for it from his presentations at SXSW last year and from what he’s presented at the TED conference.

Those whose interactive marketing interests extend to the boob and penis humor category were likely satisfied by both keynotes as they touched on everything from jiggly French Maid “how to” videos to crowdsourcing creative phallic drawings.

Lee Odden

Still Trying to Figure Out a Blog for Your Business? Blog World Expo

Lee Odden on Sep 11th, 2008     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

I wonder how many people reading this blog right now work for a company that:

1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level

Well, I’ve got some really good news.  On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.

Lee Odden

BIGLIST SEO Blog Reviews 090108 & Free DPAC II Tickets

Lee Odden on Sep 1st, 2008     BIGLIST SEM Blogs

SEO Blogs

It’s a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you’re drawn to the BIGLIST each week, aren’t you? Who made it? Who didn’t?

Admit your BIGLIST addiction and we’ll send two lucky souls free access codes to the DPAC II Conference (The Next Wave of Digital Content & Advertising) in New York Oct 27 & 28.

Now on to the good stuff of this week’s SEO Blog Reviews:

  • NVI Blog – You’ve got to love both the tag line, “professional, technical and a little bit twisted” and the RSS Icon (guy sitting on a toilet) of this Montreal based web design agency blog that also covers search and social marketing.
Lee Odden

BIGLIST SEO Blog Reviews 082508

Lee Odden on Aug 25th, 2008     BIGLIST SEM Blogs

SEO Blogs

Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy!

eCommerce Optimization Blog – This ecommerce blog by eCopt (aka Matt Franklin) advises you’ll sell more online if you read the many tutorials, how to’s and tips on search optimization, usability and marketing.

Liberate Media Blog – This UK based agency blog with Andy Merchant, Tim Greenhalgh and founders Lloyd Gofton and Wendy McAuliffe covers emerging trends, industry observations, social media and digital PR topics.

Honorable Mention:

evilgreenmonkey – Rob Kerry is a British SEO consultant and editor on Sphinn, two things which must keep him terribly busy because we haven’t seen a blog post since July, something we’d love to see rectified. :)

Lee Odden

SES San Jose Day Four Wrap Up

Lee Odden on Aug 22nd, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

TopRank Team @ Google Dance 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us.

Lee Odden

Blog SEO Tips from SES San Jose

Lee Odden on Aug 21st, 2008     Blog Marketing, Blogging, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.

It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management should have an intentional SEO effort.

TopRank Online Marketing

SES San Jose: Black Hat vs White Hat Playing Dirty with SEO

TopRank Online Marketing on Aug 20th, 2008     Dark Side of SEO, Online Marketing, Search Engine Strategies, SEO

Black Hat White Hat SEO Panel

People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:

  • Greg Boser of 3 Dog Media
  • Todd Friesen, Director of SEO at Range Online
  • Bruce Clay, President of Bruce Clay, Inc.
  • David Naylor, SEO of Bronco
  • Jill Whalen, CEO of High Rankings

The speakers were, for the most part, vague about what color their hats were, but each expert drew upon their own professional experience, techniques and observations when responding to questions posed by Matthew and the audience.

What is Black Hat SEO?

Lee Odden

SES San Jose Wrap Up Day Three

Lee Odden on Aug 20th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

IMG_1922

Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google.

Here’s a wrap up of posts from the TopRank Blogging team for day three of Search Engine Strategies in San Jose:

TopRank Online Marketing

SES San Jose: Successful Tactics for Social Media Optimization

TopRank Online Marketing on Aug 20th, 2008     Online Marketing, Search Engine Strategies, Social Bookmarking, Social Media, Social Networking

SMO Reputation Management

Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.

As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.

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