Trackbacks and Press Releases

Today PRWeb officially announced the launch of their support of trackback functionality with press releases. While press releases have traditionally been used to announce news to the media, PRWeb has pioneered a direct to consumer model that allows companies to announce news to a broad audience using PRWeb’s distribution channels.

The addition of trackback functionality creates a link between bloggers and press releases in a way that is not found elsewhere. Now when a blog comments and cites a press release distributed via PRWeb, it can send a trackback to the release, which will in turn create a link back to the blog.