I’ve been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong Kong. Working for the Tribune companies as Director of Search Engine Optimization, Brent has been able to make a significant impact on news web sites like the Chicago Tribune and the LA Times.
In this interview, Brent shares his experiences with how optimizing news content for search engines works as well as the challenges and results from training journalists on how to use keywords to improve traffic to news content.
If you work with a media company or online publisher, do you train writers, reporters, editors and journalists on how to optimize content with keywords? Have you tried and had great results? Have you tried and met strong resistance?