TopRank Online MarketingTopRank Online Marketing Blog

Miranda Miller

Online Marketing News: Google Gets Explosive, Facebook Graph Gets Creepy, Tumblr Gets Sexy

Miranda Miller on Jan 25th, 2013     Online Marketing, Online Marketing News

How to Play the Content Marketing Game

How to Play the Content Marketing Game

Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game.

While it’s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Content promotion should be baked in from idea conception; thinking about how you’re going to get people to read your next big piece after you’ve finished it means you haven’t accounted for your audience’s needs at all in the creative process. You’re already late to the game.

Lee Odden

12 Reasons Why You Should Own Your Blog

Lee Odden on Mar 19th, 2009     Blogging

Social MEdiaWith the explosion of social networking and free blog sites, it is easier than ever to create your own blogs with just a few clicks of the mouse. The questions that don’t get asked are, do I own the content I create? If I upload images, are they still mine? What happens if this service goes away?

Where as social networking sites are great, ultimately they are at the hands of other companies. What they choose to do with their services, you have no choice but to go along with it, or delete your account.

Here are 13 reasons why you should purchase hosting and own your own blog.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top