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James Anderson

Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

James Anderson on Jan 19th, 2015     Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Advertising

Social Media Advertising

Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015.

According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place.

It is clear that digital marketers are increasingly valuing social media advertising to help promote their content marketing efforts. In 2014, 25% of marketers saw social as a critical enabler of products and services. The number leaps to 64% in 2015.

Ashley Zeckman

4 Tips For Using Twitter Ads & Promoted Tweets

Ashley Zeckman on Dec 4th, 2012     Online Marketing, Social Media, Social Media Advertising

Promoted Tweets Twitter BirdImplementing a successful social media advertising program is an art form.  There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success.

Defining what you want to achieve with your Twitter advertising program is a key piece to the puzzle and should not be skipped.  Do you want to attract new customers to your company through education, engage current followers with exciting content, or convert fans into customers?  This post shares 4 basic tips for using Twitter advertising as part of your ongoing social strategy.

Tip 1: Pin To the Top of Your Timeline

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