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Ashley Zeckman

Online Marketing News: LinkedIn Adds Endorsements, Make Your Website Mobile-Friendly, Myspace Previews New Design, Twitter Opens Content to Search

Ashley Zeckman on Sep 28th, 2012     Online Marketing, Online Marketing News

The Ecosystem of Lifecycle Marketing

This infographic from RightOn Interactive takes a deep dive (literally) into the world of lifecycle marketing automation.

Key Takeaways:

  • 22% increase of the average sales cycle in the past 5 years
  • 47% of B2B marketers close less than 4% of marketing-generated leads
  • 64% of CMOs have either an informal or no process to manage marketing automation
The topic of customer lifecycle marketing is near and dear to TopRank of course, especially when it involves long term engagement with prospects using integrated content, social media and search marketing.

LinkedIn Gets its Own Version of Facebook Likes: Endorsements
Endorsements allows users to recognize professionals for their expertise.  It really is as simple as clicking a button.  On the users profile there will be a list of recommended endorsements.  You can either click to endorse, or suggest other area of expertise.  Via TNW.

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