TopRank Online Marketing

Eliza Steely

3 Tools to Help You Find Influencers in Social

Eliza Steely on Nov 25th, 2013     LinkedIn, Online Marketing, Social Media, Social Media Tool

Finding Influencers on Social MediaInfluencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.

There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”

Ken Horst

Timely vs. Buffer – Which Timed Tweets Tool is Right for You?

Ken Horst on Oct 14th, 2011     Online Marketing, Social Media

Twitter ToolsIn my quest to find a more efficient and effective way to leverage Twitter, I’ve come across a plethora of new and interesting social media tools.

Recently, I’ve been testing two tools that surfaced in my research, Timely and Buffer, which I classify as tweet timing tools.  Timely is a product of the folks at Flowtown and Buffer is from the co-creator of OnePage.

This relatively new and emerging class of tools helps users schedule their tweets based on the best time of day based on the probability of click or a re-tweet.  They both appear to use an algorithm that is able to discern what time of day the majority of your users will see your tweet, increasing the probability that someone will re-tweet it.

Lee Odden

12 Twitter Stream Aggregators To Make You Smarter

Lee Odden on Feb 17th, 2009     Microblogging, Online Marketing, Social Media

twitter network

There are so many Tweets and so little time. What’s a “Tweeple” to do? Twitter aggregator and trend websites use a variety of tactics to filter out what’s up and coming and of interest to the Twittersphere in contrast to the mass of mundane Tweets.  Twitter stream aggregators are useful for a variety of reasons ranging from discovery of news to competitive research. (Follow me on Twitter here @leeodden):

As a Twitter user, you can discover what kinds of Tweets are most often passed along (a “retweet” or “RT”) and use that insight for your own Twitter use. The same learning opportunity exists for companies using Twitter.

Lee Odden

Top 10 Uses of Twitter

Lee Odden on May 15th, 2008     Online Marketing, Social Media, Social Networking

The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each.

Follow Lee Odden on Twitter here.

  • (39%, 87 Votes) Sharing links to items of interest to your network – Not surprising since the speed of reach on Twitter is so fast. As soon as you find something interesting that’s linkable, you can drop it on Twitter and your network knows immediately. With the URL monitoring tools like the Techmeme-like Twitt(url)y and twitbuzz you can track items of interest before they ever hit the blogosphere and long before they hit mainstream media.
Lee Odden

Five New Twitter Tools You Should Know

Lee Odden on May 5th, 2008     Blogging, Microblogging, Online Marketing, Social Media

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few new Twitter tools you may find useful.

TweetWheel – You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.

Lee Odden Twitter Wheel

The account I searched on has around 1,400 followers and it looks like Tweet Wheel limits the display to 100 or so. There’s only so much room on the screen.

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