Is Twitter the right place for your social media investment?
Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.
According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are more likely to retweet content from a business they follow.
Is Twitter right for you? How do you know the performance of your Twitter engagement and marketing activities? Wouldn’t it be nice to have access to Twitter Analytics without having to advertise?
Yes, it would. And now you can.
Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.
“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – 
We live in a world where shopping, dating, watching new films and networking can all be done online. In fact, these actions (and many more) have become a part of our everyday life. Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.
Each year 
