The History of Content Marketing
From the dawn of time people with things to sell have been using stories to attract, engage, and retain customers ala #optimize. The infographic above from the Content Marketing Institute takes us all the way through the evolution of content marketing and provides some meaningful insight into what companies have done in the past to generate results. You might learn a thing a two, plus it’s a great read.
“6 Start-up Tips From the World’s Biggest Tech Companies” Every company has to start somewhere. Famous companies such as Google, HP, and Microsoft were built on a set of core principals including creating long term customer relationships and listening to feedback. This post provides tips from some of the largest companies in world on how to get through the start up phase of your business. Via Inc.