Is Twitter the right place for your social media investment?
Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.
According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are more likely to retweet content from a business they follow.
Is Twitter right for you? How do you know the performance of your Twitter engagement and marketing activities? Wouldn’t it be nice to have access to Twitter Analytics without having to advertise?
Yes, it would. And now you can.