There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.
So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.
First things first. Who are you trying to connect with?
1. Describe your target audience on Twitter. If you’re not an active participant on Twitter, then research. Do the homework and write it down, including Twitter handles of actual target users. If you’ve been able to go so far as develop a persona that represents your customers that spend time on Twitter or social media sites in general, that’s even better.
The first step in scoring is knowing all about the goal.
With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals.
But with execution all over the board how should those who are new get started?
To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy before tactics.
It’s an ongoing debate, but the consensus among the marketing and PR crowd is clear: strategy before tactics is the logical approach for businesses to take when engaging in social media.
Sarah Evans provides a clever analogy:
Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:
- There are nearly 40,000 Tweets a minute, according to TweeSpeed
- Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
- More than 60 million Facebook status updates are posted every day
When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.
Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:
- Twitter experienced an annual growth in 2009 of 1,382%
- Facebook now boasts 400 million active users
- Every minute, 20 hours of video are uploaded to YouTube
Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there.
Enter the latest social media player, Google.
Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it’s already there.
Here are 5 ways Google is now becoming a dominant social media player:
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.
Just consider the statistics from social media monitoring site Pingdom:
- Males and females almost equally use social sites (47% vs. 53%)
- 61% of Facebook users are middle aged or older, with the average age being 37
- 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably missing out on building relationships, community and increasing new customer acquisition through online word of mouth.
Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.
Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.
After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here.
With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency.
Not enough lemon and lime juice, and the avocados brown too quickly.
Too much garlic salt, and the guacamole gets a pungent taste.
Twitter as a marketing tool is much the same way.
Too much product pushing and self-inflation, and your followers head for the hills in droves.
Too little interaction and communication, and your followers forget you exist altogether.
With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we’ve written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more.
The irony here is that there’s been speculation as to whether the growing popularity of Twitter has reduced the effectiveness and popularity of blogging. The reality is that Twitter and blogging compliment each other exceptionally well. Here are 5 tips on how to use Twitter to do just that:
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.
The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.
While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry:
1. Tweet Live Procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room.
If you’re “on Twitter”, no doubt you’ve noticed different Tweeple running polls from time to time. We ran our first poll on Twitter over 3 years ago which resulted in the post, “Guide to Twitter as a Tool for Marketing and PR“, offering insights from other marketing and PR professionals experienced with the Twitter web site.
Polls have been popular interactive tools on web sites as far back as Angelfire and Geocities. Polls have been popular widgets on blogs too. Polls on Twitter are effective for a variety of reasons including the real time feedback and mass, yet relevant, reach that can be achieved.
To understand how running polls on Twitter may or may not be right for you, read on for 10 benefits to running Tweet Polls:
With Twitter riding the social media wave to a $1 billion valuation, the attention from celebrities, usefulness for everything from real-time communications in natural disasters to serving as a profitable marketing channel, a momentum of interest has spawned in how to make the most out of spending time on Twitter. Like any tool, Twitter is what you make of it. But Twitter and social communication applications like it are a lot more than just tools. One question about Twitter best practices that often comes up deals with how people (not bots) decide to follow one another on Twitter.