We all have email, yet our inboxes are often overloaded. RSS is great, but some are letting RSS take a back seat as they are to busy on social networks.
Where is everyone? They seem to be on Twitter and Facebook.
Twitter and Facebook are two of the fastest growing sites on the internet which makes them two of the biggest networks that your blog should be promoting its content.
The easiest way to do that is to set up your blog with its own Twitter profile and Facebook page.
One of the biggest reasons is for branding. Most people know that protecting the brand is very important. You own the domain, you have the legal rights to the name, so why don’t you have the Twitter profile and Facebook page too? The last thing you want is to try to register your brand only to find out someone has already taken it.