Big sports are big business. There are billions of dollars to be made and no sport is growing faster than the Ultimate Fighting Championship (UFC). Millions of viewers worldwide tune in to watch fighters pummel each other. Jackie Poriadjian SVP/Strategic Marketing/PR & Distribution for UFC and Dave Taylor sat down and discussed How The UFC Rocks Social at NMX 2014.
Lets take a look at some of the numbers that make the UFC a true heavyweight.
- Largest PPV Event In The World – Bigger than the WWE, professional boxing, or any other pay-per-view event out there. The UFC is the real king of the ring when it comes to transactional viewing events.
- Broadcast In 28 languages – That’s just as many as the BBC, the world’s largest broadcaster. That’s the big reach their fighters wish they had.