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Ashley Zeckman

7 Principles for User Generated Content: Michael DeHaven SES Chicago 2011

Ashley Zeckman on Nov 16th, 2011     Content Marketing, Google, Interactive Marketing, Online Marketing, Search Engine Strategies, Search Engines

SES-Chicago-Michael-DeHavenMichael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized Ghirardelli chocolate bar. In exchange for the treat he asked that each of the volunteers write a review of the chocolate and then share it with the rest of the audience.

What Was the Response?
The chocolate was called everything from waxy, to too sweet, messy, and melt in your mouth goodness. In contrast the packaging created by the Ghirardelli marketers was quite different, “take time to slow down and feel yourself melt with each bite.” As you can see the professional marketers took a much different approach than the consumers.

Lee Odden

User Generated Content for SEO

Lee Odden on Sep 6th, 2007     Online Marketing, SEO, Social Media, User Generated Content

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At SES San Jose, I spoke on a panel with Matt McGee and Andrew Goodman about user generated content with SEO benefits. During the conference and after, the topic of UGC has continued to stay top of mind and therefore, I have this post to share, which discusses the trends towards information consumption involving user generated content (UGC) and why it may be a good fit in the search marketing mix.

In the world of natural search optimization, content is King but there’s a price to pay for the ongoing creation of useful, relevant content. Passionate customers and communities are increasingly tapped by web site owners for their content creation benefits but it’s still new territory for most marketers as to what works best. Is it forums, reviews, blogs or social media?

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