Moderated by Rebecca Lieb of ClickZ with presentations by Matt Bailey of SiteLogic and Shari Thurow of Grantastic Designs. First up is Shari who answered questions about usability and search.
What is usability? Shows term highlighting in Google search results. Titles, snippets and web address.
Web site usability serves two purposes: Relevancy and encouraging clicks to your site.
Usability addresses all search behaviors.
- Querying (refining, expanding)
- Browsing, surfing
- Pogo-sticking (Jared Spool)
What is web site usability? Shari believes usability is a quality attribute that assesses how easy user interfaces are to use (Jakob Nielsen). Usability is task oriented. Usability meets a balance between satisfying users and business goals.