“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you don’t understand who they are?
There are so many questions from marketers and agencies alike about how best to grow businesses through online channels. Questions are particularly popular when it comes to best practices for social tools. “Always do this” and “always do that” is what most marketers have been bombarded with for as long as there have been conferences to attend and email newsletters to subscribe to.
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