video marketing

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Healthcare Video Marketing

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Live Streaming Showdown: Meerkat Versus Periscope

live video streaming

Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate.

Egger’s vision of a “live streaming” society is now coming to fruition. Live video streaming services like Meerkat and Periscope allow users to stream and share videos in real time. The overall market for digital video has also experienced explosive growth in the United States, with over 200 million Americans (just under two thirds of the population) watching videos online on a regular basis.

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

video marketing social networks

Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks.

Whether you’re a video marketing pro, or unsure of where to begin, here are several useful tips for launching video marketing campaigns on multiple social networks.

But first…

Is Video Marketing Really Worth It?

Internet users have been watching videos to entertain or inform themselves for decades, but most marketers are only now beginning to take advantage of the power of video marketing. Video is becoming increasingly democratic, with self-service video editing programs making it so that you don’t have to have deep pockets or a degree in cinematography to create an effective marketing video.

Video Content Marketing: Pros, Cons, Examples and Best Practices

Video for Content Marketing (1)

For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape. In a recent CMI / Marketing Profs study, 76% of B2B marketers said that they plan to use video as a content marketing tactic in 2015.

Creating video and hosting it on your company site or sending it out on social media is a way to show that your brand is video and technologically savvy but don’t just produce video for the sake of saying you’ve done it. Video has to be done right to be effective. This post will explore the pros and cons of video as a content marketing tactic and will offer examples and best practices that digital marketers can look to for support in their own video content marketing.

For Small Businesses: When Is the Best Time to Start Building Your Social Networks?

social networkingDuring a neighborhood gathering I met a small business owner and after sharing our respective backgrounds, he proceeded to tell me his troubles with not having the time to keep his website current. Competitors were seemingly overwhelming his category online. He also disclosed that his offering requires a bit of an educational sales cycle and the industry category has had some mixed press.

As we talked, I learned that innovations in the product line have advanced the capabilities significantly, but awareness of those advancements were hardly common knowledge within the target audience.  The good news was a significant demand in search volume and conversation on social networks about the problems his product offering solves.

The Power of Visual Content Marketing and Brand Visuals in Action

Visual content marketingVisual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create.

In creating curriculum and learning materials for students (child to adult) and their teachers, I learned just how important visuals are in meeting the needs of different types of learners. This is too often a missing piece in the marketing mindset; we focus on what we want people to do, the action we want them to take. We think of learning styles in terms of learning disabilities, yet the ways in which every person on the planet takes in information should be a major concern for marketers, whose express purpose is to get people to take in information.

How Retailers Are Boosting Sales With B2C Video Content

Bloomingdales uses video content to give viewers a sneak peek at insider info.Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.

In fact, video is second only to feature articles as the content marketing tactic with the greatest ROI, according to eMarketer. Video allows marketers to connect with web and mobile customers, across websites, social media and apps, in order to offer targeted information in a visual and auditory format appealing to a wide audience.

3 Video Marketing Gifts: Content Repurposing Tools & Inspiration for 2013

Content Marketing - repurposing written blog posts to video Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business.

Recently, TopRank’s Alexis Hall and Lee Odden have each shared with us a few figures that underscore the importance of video in a modern day marketing strategy:

  • Sixty percent of executives will watch a video before reading a word of text on their screen.
  • Forty-two percent of executives have made a purchasing decision based on an online video.
  • 500 years worth of YouTube videos are shared each day on Facebook.
  • Over 3 billion hours of video is consumed monthly on YouTube.

For Better B2B Video Marketing, Check out the Top B2B Companies on YouTube

B2B Video MarketingIf a picture’s worth a thousand words, then a video must be worth millions. The thing about content marketing is that it’s not just about informing and educating, but creating an experience that your audience can feel. Whether you’re a consumer or business customer, decisions are not made solely on logic, but emotion. As content marketers, we have an opportunity to tie into the experiential state of information influence by leveraging media like video.

eMarketer reports a lot of support for the growth in video investment: Online video is expected to grow 55% this year and is the top format for content marketing. Stats about YouTube are pretty compelling.

Did you know?

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube

Expert Video Marketing Strategy – Spoiler Alert: Cat Videos Included #SESNY

Video Marketing for Content MarketersHave you worked yourself to the bone on a video marketing campaign only to see the results fall flat? Do you have a wealth of video content but are unsure how to leverage it effectively to serve your marketing objectives? Can your presence on YouTube be summed as ‘well, we have a channel’?

If you answered yes to any of those questions, you’re not alone. Getting results through your video marketing efforts can be a challenge if you don’t have the right game-plan. However, you’re in luck! At day 2 of SES New York TopRank CEO Lee Odden moderated a panel discussion with leading industry video marketers.Their stellar tips and insights that can be found below.

Video Marketing Tips From SES London

Jonathan Allen, Paul Carff, Will Crtichlow

The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuring Jonathan Allen from Incisive Media, Paul Carff from Google and Will Critchlow from Distilled. All three speakers offered plenty of interesting tips.

First up is Paul Carff from Google who is a Developer Advocate that helps people learn about and use APIs.

YouTube is the #1 online video site with 2 billion streams per day. 70% of all online video viewing happens on YouTube. Online video is the fastest growing medium in history. 52% of people took action as a result of watching video online. 77% of Americans online watched a video last month. The amount of time people spend watching online video is growing. Their attention and engagement is higher than traditional broadcast.

Review: YouTube and Video Marketing An Hour A Day

Greg Jarboe Book “Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story.”

That’s the endorsement I gave Greg’s new book based on the preview copy a few months ago. He gave me a copy of the final book at SES and I thought it very timely to provide a more in-depth review.