One category of social media optimization that’s growing tremendously is online video sharing and social video search web sites.
This session on Video Search Optimization at the Chicago Search Engine Strategies conference was moderated by Chris Sherman and included Eric Papczun from Performics, Jon Leicht from Intuit and Gregory Markel from Infuse Creative. There was just a hint of a competitive flavor in this early Monday morning session, which made it a little more interesting.
For the most part, the session focused on the fundamentals of SEO. The basic concepts that are appropriate for search engine optimization also apply for video search optimization with a focus on “textbook SEO” tactics.