The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.
The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.
Matt Spiegel: Is online video search for entertainment or other purposes?
Christy Tanner: Increasingly people are watching TV online and not conforming to old models of “turning on the TV”. There are also science, news and technology applications for online video.