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Lee Odden

Day One Summary Search Insider Summit

Lee Odden on May 7th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

Welcom to Search Insider Summit
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

Gord Hotchkiss
MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.

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