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Lee Odden

TV Guide Online Video Search

Lee Odden on May 22nd, 2007     Marketing Industry News, Online Marketing

When I was at the Search Insider Summit a few weeks ago, there was a panel on video search optimization. One of the panel participants was Christy Tanner from TV Guide. It was interesting to learn about how most video search works and that there is a distinction between video hosted search and video search. The latter uses thumbnails and meta data for videos and points to wherever the actual videos are hosted.

TV Guide now offers an online video guide that distinguishes itself from other online video search by focusing on professionally produced video content such as, movie trailers, TV shows, news clips, previews and programs across all genres and networks. Without consumer generated content, the TV Guide video search site makes it easier to find popular TV programming.

Lee Odden

Optimizing for Video Search Engines

Lee Odden on Dec 4th, 2006     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Social Media, Video Interviews

video optimization panel

One category of social media optimization that’s growing tremendously is online video sharing and social video search web sites.

This session on Video Search Optimization at the Chicago Search Engine Strategies conference was moderated by Chris Sherman and included Eric Papczun from Performics, Jon Leicht from Intuit and Gregory Markel from Infuse Creative. There was just a hint of a competitive flavor in this early Monday morning session, which made it a little more interesting.

For the most part, the session focused on the fundamentals of SEO. The basic concepts that are appropriate for search engine optimization also apply for video search optimization with a focus on “textbook SEO” tactics.

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