TopRank Online Marketing

Lee Odden

How 5 Large Consumer and B2B Brands Are Using Vine

Lee Odden on Oct 30th, 2013     Online Marketing, Social Media

TopRank on VineThis post is from one of TopRank’s social media strategists, Emily Bacheller. As companies look for examples of using different social media platforms, I asked her to find examples of major brands using Vine. Here’s what she found:

There’s been considerable debate in the marketing community as to whether or not Vine is a valuable social marketing tool for B2B brands.  While the six second video app has proved its worth to B2C organizations, B2B brands have lagged behind in testing this video platform.

In this blog post, I hope to show that Vine videos have a number of useful applications for companies of all sizes that would like to diversify their content mix. The highly consumable and shareable nature of these short videos as well as the ability to embed them on any web page means that you don’t necessarily need a large following on Vine itself to get major exposure.

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