Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to. Igniting Viral Campaigns: Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.
Aaron Kahlow, Chairman & Founder, Online Marketing Summit moderates this panel of speakers:
- Brian Ellefritz, Senior Manager, Social Media Marketing, Cisco Systems
- Matthew Liu, Product Manager, YouTube Sponsored Videos
- Greg Finn, Director of Internet Marketing, 10e20
- Barbara Coll, CEO, WebMama.com Inc.
- Bill Leake, President and CEO, Apogee Search
Will they give away their secret sauce?
Each presenter shared a presentation, and following all 5 was a quick Q&A:
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