TopRank Online Marketing

TopRank Online Marketing

SES San Jose: Measuring Success in a 2.0 World

TopRank Online Marketing on Aug 19th, 2008     Online Marketing, Search Engine Strategies, Web Analytics

Analytics 2.0 Panel

So, you’ve launched a search marketing campaign. You spent time and energy putting it all together and now it is live. So how do you track results of the campaign? The panel this morning at SES San Jose shares their knowledge on measurement and tracking in the communicative world of Web 2.0.

Avinash Kaushik kicked us off this morning by talking about how challenging it can be to track results (traffic, links, visibility) from the content placed online. He gave an example of the BBC creating their own content, then distributing that content on their own web channel where users consume that content on the BBC website. However, when Web 2.0 came out and the sense of community and opinion was created, a random Joe Internet can come onto the BBC site and make comments, sharing his thoughts on the BBC website through forums or comments on news stories. Joe also has a blog where he can share his content with the world. And there are news mashups that pull in information from news sites and blogs and it is difficult to find out where the news originated from.

Lee Odden

SES Toronto: Web 2.0 and Search Engines

Lee Odden on Jun 20th, 2008     Search Engine Strategies, Search Engines, SEO, SEO Tips

Chris Silver Smith Speaking SES Toronto

With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines’ ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris “Silver” Smith, Lead Strategist from Netconcepts and Ambles Kwok, a Senior Engineering Manager from Yahoo Canada.

Chris Silver Smith was first up and gave examples of Web 2.0 technologies including the idea of folksonomy and tagging by showing a tag cloud from Delicious. It’s an alternative method of navigation based on user defined keywords assigned to a piece of content.

Lee Odden

Chain Letter 2.0 : Five Things You Don’t Know About Me

Lee Odden on Dec 19th, 2006     Blogging

Chain Letters 2.0I think that chain letters are now going web 2.0! I’ve been tagged and I have to write up a post, then ask others to do the same. So here it goes, five things you don’t know about me.

1. I’m not a huge gamer, but we have a Mac, PC, Nintendo, Super Nintendo, Nintendo 64, Gamecube, Xbox and a Playstation 2. Now only if I could find a Wii. My favorite games include Mario (almost any one), Mario Kart, Karaoke Revolution, Rollercoaster Tycoon, Bejeweled and Mario Party. I’m not a big fan of the realistic shooter games or the RPG games though and I’ve never connected to anyone online.

2. I’ve always wanted to go skydiving. I’d probably be scared out of my mind and someone might have to push me out of the plane, but it’d be a heck of a lot of fun.

Lee Odden

I want my Web 2.0

Lee Odden on Mar 28th, 2006     Link Building, Online Marketing, SEO

I noticed a little PRWeb press release action from SEOMoz announcing their Web 2.0 Awards today. SEOMoz has pulled together a fantastic collection of Web 2.0 companies in their first SEOMoz Web 2.0 Awards.

Rand, Kat and Matt have put together a great collection of awards in numerous categories ranging from Blog Guides to Mashups to Social Tagging. Plus there are interviews with Danny Sullivan of SearchEngineWatch, Newsweek reporter Brad Stone, Technorati founder Dave Sifry and many more.

There are enough honorable mentions in each category to make everybody happy. Well most at least. What I like best about lists is that they give you a chance to find out about sites that you might not otherwise have known about.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top