SES San Jose 2009 is off to a rockin’ start and this afternoon I’m sitting in a session about turning web analytics into money.
Avinash Kaushik, from Google, shared this #1 rule with the audience:
Don’t Stink! If you do, nothing else matters.
To get started, figure out which pages Google has determined are your home pages (i.e. the pages they send traffic to) and fix those pages first. The biggest opportunity lies with these pages and reducing bounce rates.
How to Rock It!
1. Focus on user behavior
How many people purchase 0 days after visit, 1 day after and so on.
Try softening the call to actions on the landing pages, knowing that very few want to buy right now. Rather, most are researching and then will go back to the most helpful website to make a purchase. It’s not all about price!