web community

Web Community Building: Making It Thrive

web communityLast week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:

  • The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
  • You’ll become a go-to area to link to
  • Subscribers are your sneezers
  • A base of well-connected fans could very well be the cornerstone of your social media marketing strategy
  • Community is what makes sites worth visiting
  • Subscribers will motivate you to create better content
  • A consolidated network presence is the most effective
  • Social proofing benefits
  • Subscribers and a fan base make you less reliant on push PR