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Web Community Building: Making It Thrive

TopRank Online Marketing on Jul 20th, 2009     Online Marketing, Social Media

web communityLast week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:

  • The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
  • You’ll become a go-to area to link to
  • Subscribers are your sneezers
  • A base of well-connected fans could very well be the cornerstone of your social media marketing strategy
  • Community is what makes sites worth visiting
  • Subscribers will motivate you to create better content
  • A consolidated network presence is the most effective
  • Social proofing benefits
  • Subscribers and a fan base make you less reliant on push PR

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