The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.
Hiten Shah of CrazyEgg and KISSmetrics provided practical examples and Vanessa Fox of Ignition Partners and Nine By Blue offered a combination of SEO centric tips, analytics and examples.
First up was the Web 2.0 Pirate, Dave McClure with his “AARRR” model:
- Acquisition – Where users come to your site from the web
- Activation – First positive experience
- Retention – Keep them coming back
- Referral – Refer others to the site