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Lee Odden

Link Building vs Content Promotion for Links

Posted by Lee Odden on Aug 6th in Link Building, Online Marketing, SEO |

When marketing web sites on the internet 10 years ago, people “surfed” the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those? :)

People like Eric Ward pioneerd the practice of promoting web sites editorially resulting in links from these sorts of resources. Links had to come from relevant sources otherwise the traffic was irrelevant.

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