A long time client of ours is re-doing their web site after 5 years and we’ve been in discussion with them about the need for a SEO migration plan. The developer wants to use a new platform for the site, meaning urls are going to be different. This is an ecommerce site with thousands of product and category URLs so the move to the new platform needs to be executed correctly or it could go very badly as far as search engine visibility.
Shortly after explaining this to our client I was reading a prominent PR web site that listed various resources to “digital PR” articles. I clicked on one and came upon this from Entrepreneur.com:
The text is small, so I’ll put it here: