The next in our series of interviews with Minnesota based, social media savvy marketing and public relations professionals is Greg Swan, Digital Account Group Manager at Weber Shandwick Digital.
Greg manages and executes interactive public relations programs for Weber Shandwick clients across consumer, technology and public affairs industries. As the social media team lead, Greg oversees the U.S. Army’s social media efforts, including pioneering instant messaging and mobile programs and the launch of the Army’s first-ever Soldier blog. Greg has helped clients, such as The Coca-Cola Company, Snickers, Verizon and Chevrolet, take the big leap into the social mediasphere to influence consumer behavior online and create authentic engagement.
You’re in an elevator going to the 45th floor (NYC) and you’re asked what you do. What’s your reply? If that happened in any other city, would your answer be different?