webmaster central

Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

The Power of SMS Marketing

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day. See more insights at SlickText.

Eric Schmidt Predicts “Entire World” Will be Online by 2020

Never mind that just 38% of the world’s population use the Internet today; within a decade, every person on the planet will be connected through the web. So said Google chairman Eric Schmidt recently in a public Google+ status update.

Tell All Q&A With Google’s Maile Ohye – SES Toronto Keynote

Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto.  Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.

The format was a Q&A, and the following is a summary of the best questions and answers from the session.

How did you get to Google?

I studied computer science/artificial intelligence in college.  From that point on, I went into information retrieval and then joined the department of defense.  Then I took some time off, and eventually joined Google.  I’ve now been at Google for 5 years.

After a previous update, we heard a story of someone ranking #1 who lost positioning (and was previously making $10,000/month just from that one ranking).  The same thing again seems to be happening with the Mayday update.  What exactly is that it?

Google Webmaster Central

Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored – Google Webmaster Central session.

I took several photos below as well
Danny Sullivan Amanda Camp Samantha Fox

Danny, Amanda and Vanessa

Amanda Camp and Evan? from Google

Amanda and Evan from Google
Adam Lasnik

Adam Lasnik from Google

I know what you’re thinking, where’s the blog post about this session?¬† It was lunch so I decided to take photos and a few videos instead. It will take a while to get the videos uploaded to Google Video, but I will update this post with those links later this evening.