What does exist in analytics is data – lots of it – and with this comes fear.
Fear of looking at the wrong data. Fear of where to start. Fear of analytics failure.
This fear will only dissipate with knowledge. Knowing that analytics will never be perfect is a critical first step and a cornerstone shared during the session ‘Deep Dive Into Analytics’ at SES San Francisco.
Bryan Eisenberg, SES Advisory Board and NY Times bestselling author, moderated this session which included on its panel:
- Tami Dalley, Director, User Experience Optimization, ROI Labs
- Marty Weintraub, President, aimClear