TopRank Online MarketingTopRank Online Marketing Blog

TopRank Online Marketing

5 SEO Tips for Online Retailers

TopRank Online Marketing on Nov 13th, 2009     B2C, Blogging, Business of SEO, Content Marketing, Keyword Research, Online Marketing, SEO, SEO Tips

Retail SEO

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.  Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic search traffic.

1. Add fresh content to the website. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top