TopRank Online Marketing

TopRank Online Marketing

Session: What is a Brand Vehicle? Integrated Marketing Together Forever

TopRank Online Marketing on Aug 21st, 2007     Online Marketing, Search Engine Strategies

Integrated Marketing

Gone are the days of the whole family, ages 6 up to 50, sitting around in the evening watching the same television show, focusing in on the same characters and – consequentially – the same advertising messages. What a typical family evening looks like these days is the elementary age child playing hand-held video games, the teenager finishing homework online, and the parents reading the evening paper. And all of this is going on while each individual person is sitting in front of their own television set watching whichever show or video they want.

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