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Book Review & Interview: The Book of Business Awesome & UnAwesome – Scott Stratten

If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy.  When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well.

Scott’s new book is very cleverly compiled.  If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way.  On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more.  If you’re in the market for a new business boo, pick up “The Book of Business Awesome & UnAwesome”.  It’s easy to read and contains many great nuggets of useful information.