Think back to a time when you created a piece of content marketing awesomeness. Visually it was appealing, you were very confident about the content, and you were sure that it was going to be a hit. Unfortunately, it fell flat. And it left you wondering, how did this happen?
Your first instinct may be to assume the online audience just didn’t understand how good the content really was. But here’s the gig, it’s time that we as marketers understand “why” we’re creating content and “who” it is for. This will allow us to make better marketing decisions and project what type of content will resonate best with our audience, and meet business objectives.