Widget Marketing

At WebmasterWorld Pubcon in Las Vegas last November, Lawrence Coborn who runs Sexy Widget as well as RateitAll.com, made quite a splash with his presentation on marketing with widgets. We interviewed Lawrence Coborn here on OMB late last year.

Since then, many marketers have been paying more attention to marketing blogs with widgets such as via the Flickr image tool, the Swicki search tool and the MyBlogLog widget in the right sidebar of this blog.

Here is a an example of a new blog widget for Online Marketing Blog, or blidget from Widgetbox that makes a widget out of the content of your blog.


Widget Marketing

Marketing with Widgets – Interview with Lawrence Coburn

Spotlight on Search Interview with Lawrence Coburn

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I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.

At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.


Marketing with Widgets – Interview with Lawrence Coburn

Pre Thanksgiving Search Links

Technorati now offers a link count widget that provides visitors to your blog with a real-time count of how many links you have to a particular post. I read about this on another blog and I cannot remember which one – sorry for not hat tip.
Speaking of widgets, I’ve got a great interview with Lawrence Coburn of Sexy Widget blog coming next week. Lawrence did a presentation last week at the WebmasterWorld Pubcon conference that generated a lot of widget buzz.

Danny does a swell job of slicing and dicing search engine popularity stats across comScore, NetRatings and Hitwise.


Pre Thanksgiving Search Links

10 Creative Traffic Building Ideas

Traffic, everyone wants it and is trying really hard to get more people to their site. Good news, there are creative ways to bring people in without doing a lot of work.

1) Social Bookmarking. It’s been around long enough that some people know all about it and have a tendency to just search del.icio.us or Furl for what they want. Social sites are basically like a user defined search engine. Are you listed? Make sure to bookmark yourself every now and then and add social bookmark links to your blog posts and/or web pages so others can bookmark you too.


10 Creative Traffic Building Ideas