TopRank Online Marketing

Nicolette Beard

How to Use Crowdsourcing for Content Marketing Inspiration

Nicolette Beard on Sep 10th, 2013     Content Marketing, Online Marketing

Crowdsourcing Best Practices and ExamplesCreating original and compelling content is paramount to your success as a marketer. Getting your customers involved in this process is great for engagement, product improvement, product development and your overall reputation as a brand. It can also add tremendous value to your content.

You may be thinking that crowdsourcing is too complex to consider as part of your content curation, but once you understand the different shapes and sizes crowdsourcing can take, even the most risk-averse marketer will understand the benefits of crowdsourcing.

Just as the definition of content marketing and curation seems to vary, so too does the definition of crowdsourcing. According to DailyCrowdSource.com, “Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers.”

Lee Odden

Wize.com Brings Collective Wisdom to Product Research

Lee Odden on Sep 18th, 2006     Marketing Industry News, Online Marketing, Social Media

One of the most frustrating things people encounter with search engines is doing product research. Hard as they try, the affiliate links, spam and irrelevant content plague search results. There are a number of recommendation shopping sites and recently popular social shopping sites available to perform product research, but the information is often narrow or biased.

There’s a new kid on the block called Wize that we’ve been working with and I have to say, it’s a pretty impressive research tool for consumer products. The site launced today and it’s worth checking out.

Wize.com

Doug Baker, the internet entreprenuer who created Wize.com has taken the notion of collective wisdom, made popular by New Yorker columnist James Surowiecki’s 2004 book ���The Wisdom of Crowds��� and combined it with the technology behind the jux2.com search engine he purchased earlier this year to create an easy to use comparison shopping and product research web site.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top