TopRank Online Marketing

Lee Odden

Wize.com Brings Collective Wisdom to Product Research

Lee Odden on Sep 18th, 2006     Marketing Industry News, Online Marketing, Social Media

One of the most frustrating things people encounter with search engines is doing product research. Hard as they try, the affiliate links, spam and irrelevant content plague search results. There are a number of recommendation shopping sites and recently popular social shopping sites available to perform product research, but the information is often narrow or biased.

There’s a new kid on the block called Wize that we’ve been working with and I have to say, it’s a pretty impressive research tool for consumer products. The site launced today and it’s worth checking out.

Wize.com

Doug Baker, the internet entreprenuer who created Wize.com has taken the notion of collective wisdom, made popular by New Yorker columnist James Surowiecki’s 2004 book ���The Wisdom of Crowds��� and combined it with the technology behind the jux2.com search engine he purchased earlier this year to create an easy to use comparison shopping and product research web site.

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