Online Marketing Blog

One of the areas of online marketing and PR that continues to gain interest is buzz marketing through blogs and similar consumer generated media. Blogs are many things including marketing tools and also voices to be heard. Consumer voices that provide insight into your marketplace. The availability and ease of communications and creative tools make consumer generated media a force to be reckoned with.

Today I noticed that Al Gore’s Current TV is looking for consumers to create commercials for its commercial sponsors (AdJab). I think you’ll see more of that as marketers and comsumers embrace the medium.

At the Search Engine Strategies conference in New York last week, Rebecca Lieb moderated a session including Dave Balter from BzzAgent, Pete Blackshaw from Nielsen BuzzMetrics (Intelliseek) and Jim Nail of Cymfony who presented on creating and measuring buzz using blogs.

According to a recent study by Wells Fargo and Gallup, small businesses prefer to rely on word of mouth over paid advertising. Out of the small businesses that are looking to advertise, 57 percent said they anticipate spending on internet advertising this year. – Via iMedia Connection