Why Ongoing Digital Marketing Training Creates More Engaged Employees

Engage-Employees

When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training is complete, employees are often deprived of quality ONGOING training.

A workplace survey found that employees that feel valued by their employer are 60% more likely to report they are motivated to do their very best. One way to show your employees that you value them is by investing in their ongoing professional development. This can include everything from marketing training related to their expertise, to leadership training for company managers.

Learn SEO, Social Media & Digital PR from TopRank

Audience SES San Jose 2009

There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards industry education on these topics through speaking at conferences.

September is the calm before the storm of speaking events for TopRank but October and November are packed with opportunities to learn strategy, hear case studies and understand specific tactics for implementation on the topics of Search Engine Optimization, Social Media Marketing and Online Public Relations. Here are our upcoming events. We hope to see you there:

MIMA09 Migrate
Oct 5, 2009 – MIMA Summit, Hilton Minneapolis