Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog:
In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them.
As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase can be tricky. Luckily, last week’s Content Marketing World offered a flood of great content advice on the interwebs including insights on follow throughs and calls to action (CTA). Here are a few of those nuggets and some perspective:
Growing up, there was always a battle in my life: school vs. cartoons. School taught me to be structured—the elements of good writing, the processes to follow, the fundamentals. Cartoons taught me to be creative—to think outside the box (thank you Wile E. Coyote), to be creative, and to strive for the eye-bulging, jaw-dropping outcome.
With literally hundreds of millions of blogs in the vast blogosphere, it’s becoming increasingly difficult to develop a 
Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of 
