Online Marketing Blog

With literally hundreds of millions of blogs in the vast blogosphere, it’s becoming increasingly difficult to develop a unique brand for your blog by writing posts that are unique, creative and entertaining. The next time you find yourself in a rut, try these 7 blog copywriting ideas for creating fresh and interesting content:

1. Start With the Headline

It might seem logical to write the body of the post first. After all, length-wise, it’s the most significant piece of the puzzle. Instead, try coming up with the most creative, most intriguing headline possible. Then design a post around that inspirational headline. Similarly, you could choose an image or create a call to action first. Whatever your typical process, turn it around to inspire some fresh thinking.

Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating an article to submit to an online directory.

Critical? Yes.

Difficult? It certainly can be.

But simplify the task and reduce the risk of losing your readers by following these 5 tips for avoiding the deadly sins of SEO copywriting.

HINT: Make yourself a checklist based on these tips and your own. Refer to that checklist at the end of every writing project.

1. Stop going on and on…and on and on. As a writer, one of the biggest challenges is removing yourself from your story in order to determine when enough is enough. To make your writing more concise and to the point: