TopRank Online Marketing

Lee Odden

SEO with Feeds & XML

Lee Odden on Apr 15th, 2010     Interviews, Online Marketing, SEO, SEO Tips

SEOMuch of the search engine optimization advice found online and at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that we’ve been a strong proponent of these tactics, sharing many, many posts on them.

Content and link based SEO relies on the search engine crawlers to find web pages and digital assets on their own. Search engines are far from perfect at this, so the opportunity to provide search engines with structured lists of content via feed, can provide some companies with a competitive advantage.

TopRank Online Marketing

Session – Bulk Submit 2.0

TopRank Online Marketing on Dec 5th, 2006     Google, Online Marketing, Search Engine Strategies, Yahoo

Bulk submitting your site to search engines is quite an easy task. Granted, it may sound spammy, but it’s not. :) This session covered things like XML site maps and paid inclusion options. Google gave an overview of their webmaster tools and gave tips like having separate XML site maps for different types of media (like mobile) and removing un-necessary information from the urls (like session ids). Yahoo talked about Yahoo Site Explorer and said that more features were on the way. They noted that a feedback area launched recently and it was a great way to put in your opinion on what was missing orbroken. It also comes with Digg like functionally so users can vote on topics. The more votes, the quicker Yahoo will consider working on it. Overall, XML site maps is the way to go to make sure you get all your URLs indexed by the major search engines.

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