Online Marketing Blog

Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:

Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

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Yahoo! has announced that on Feb 5th, they will be introducing a quality score to the Yahoo Search Marketing ad system, “Panama”. To date, placement of ads on Yahoo and their network have been based on bid price alone. From the press release:

“The quality of an ad will be determined by its historical performance in the new system and its expected performance relative to other ads displayed at the same time. Ads of higher quality will generally receive better placement on the results page.”

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Yesterday I posted a link to aimclear’s blog about his frustrations with getting Yahoo geo targeting features to work for him. A thread had also been started at Search Engine Watch forum which apparently has been pulled, but thanks to Google cache, I was able to grab some of the info.

Basically, ackmnmn from aimclear says that a support person at Yahoo informed him that Yahoo recognized some aspects of geo targeting were not working and that Yahoo would be disabling geo targeting or parts of it.

In the same SEW forum thread, YahooSarah chimed in with:

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Spotlight on Search: Interview with John Slade of Yahoo!

There has been quite a bit of buzz on the paid search marketing front with the launch of the new Yahoo! Search Advertising platform aka “Panama”. At the WebmasterWorld Pubcon conference in Las Vegas, Yahoo! announced the launch during a sponsored lunch. Dan Zarrella did a good a review of that session here.

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RSS to Email service FeedBlitz has launched version 2.0 of the service. Lots of upgrades. via Blogger Design.

Google launches a new multivariate testing tool, Google Website Optimizer and is looking for beta testers.

Yahoo launches the new version of their sponsored search program, Panama.

Here’s a new e-book on social media (pdf) from spannerworks. This is a great companion book to the PR 2.0 Essentials (pdf) document from SHIFT.

Brian Solis publishes the next installment in his series about blogger relations: “Reaching The Blogosphere Part 4 - Writing and Distributing the News“.

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