TopRank Online Marketing

Lee Odden

5 Keyword Research Alternatives for Mobile, News, Social, Image & Video Optimization

Lee Odden on Sep 26th, 2011     Keyword Research, Online Marketing, SEO

keyword research tools

Keyword and topic research is a significant part of Search, Social Media and Content Marketing.  An understanding of what customers care about related to a brand’s offering and how that manifests as keywords, helps drive how marketer’s approach content, optimization and promotion.

Over the past 5+ years, the search landscape has evolved significantly and optimization has extended beyond the web page to digital assets like images, PDF’s and video, news, social media and mobile. The increased diversity of content requires internet marketers become more creative in their keyword research in order to fine tune the matching of optimized content with what and where consumers are searching.

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