TopRank Online Marketing

Ben Brausen

5 Ways To Create Great Content Without Writing A Lot

Ben Brausen on Jan 7th, 2014     Blogging, BlogWorld NMX, Online Marketing

Marcie Hill NMX 2014We want to create engaging content but we don’t always feel like typing a lot. For some, it’s a constant struggle to get our thoughts on to paper (or in this case on pixels). Typing isn’t always required to create content your readers want. Marcie Hill showed us 5 Ways To Create Engaging, Sharable Blog Posts Without Writing… A Lot, in her New Media Expo 2014 presentation. Check out these quick and easy ways to create great stuff that your readers will want to see and share.

Photos

Over 1 billion people will buy a phone this year and most of them will have cameras. Most of us take pictures all the time. These can be great sources of content for your posts. With more than 350 million photos uploaded to Facebook each day and 55 million to Instagram (35 million are selfies), it’s obvious that people love pictures.

Miranda Miller

Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout

Miranda Miller on May 17th, 2013     Online Marketing, Online Marketing News

New Google+ Stream, Hangouts, and Photos

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest

Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which Jeremiah Owyang and Chris Silva dubbed a “wreck.”

“The end result, we hope, is an app that looks and feels great across a family of devices,” Senior VP Vic Gundotra wrote of the Google+ changes. This is in line with Google’s mantra of late: Technology works best when it gets out of the way, and lets people do what makes them happiest: living, learning and loving.

Miranda Miller

Online Marketing News: RipOff Report Expands, Paid YouTube Channels Launch & Mobile Local on the Rise

Miranda Miller on May 10th, 2013     Online Marketing, Online Marketing News

Mass Marketing Versus Personalization - Monetate

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do choose to interact with brands expect a more personalized experience as a result.

The Mass Marketing vs. Personalization infographic from Monetate shares a number of other interesting recommendations and finds, including:

  • 94% of companies agree that online personalization is critical to business performance.
  • Two of every three companies believe personalizing their website will improve the customer experience and overall success of their business.
Miranda Miller

Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow

Miranda Miller on Mar 22nd, 2013     Online Marketing News

YouTube infographic shows generation C connection across devices.

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users

YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

  • 47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
  • The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs.
  • 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.
Ashley Zeckman

How 4 Consumer Brands Are Using Visual Content To Tell Stories & Engage Customers

Ashley Zeckman on Jan 31st, 2013     Content Marketing, Online Marketing

Las Vegas Palm TreesAs the online landscape becomes increasingly more competitive, marketers are finding that great content isn’t just about what you say, but how content is presented as well.  Content marketing that is injected with visually appealing images not only attracts readers to your message, but it helps to tell the story you’re trying to convey.

Visually pleasing content, videos, eBooks, or graphics (to name a few) can make your customers feel a connection to your brand that they might otherwise not.  This post shares examples from  four consumer brands that have integrated visual content to help tell their stories, and engage customers.

#1 – Kraft Foods: Recipes For the Modern At-Home Cook

When many of us think of Kraft Foods a nostoligic picture of childhood favorites comes to mind.  Whether it be Mac-n-cheese, Jello, or Kool-Aid we have all craved their products at one time or another.

Alexis Hall

10 Of the Best Kept Secrets to B2B Videos from #SESCHI

Alexis Hall on Nov 14th, 2012     Online Marketing

SES Chicago - B2B Video SecretsDid you know that 42% of business executives have made a purchasing decision based on an online video? In fact, 60% of execs will watch a video, before the ever read the text on the screen. Wow!

In the last session on the first day of SES, I was pretty excited to learn the secrets to B2B video success from Peter La Motte from GeniusRocket (@geniusrocket).  You see, I hear from clients all the time reasons why video isn’t a larger part of their marketing mix.

Top 3 Reasons B2Bs Give for Why They  Can’t (or Won’t) Do Video

  1. Video is too much work!
  2. B2B is too boring for video
  3. Video doesn’t drive sales
Ashley Zeckman

Online Marketing News: Google+ Search, $10 per Twitter Follower, Facebook 1 Billion Users, Foursquare Search Engine, Social ROI: No, Really!

Ashley Zeckman on Jan 13th, 2012     Google, Online Marketing, Search Engines, Search Marketing, Social Media

Search, plus Your World

The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing.  Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles.   The official Google blog states that “you should be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.” Industry observers are saying it’s too much Google+, all the time.

Regardless, it’s a new dimension on the face of search and that spells opportunity (for those optimists among us) to Optimize. Here are a few tips on Google+ optimization. Be sure to add TopRank to your Google+ circles!

Ashley Zeckman

A to Z Internet Marketing News: Happy Birthday TopRankBlog!, 2012 Marketing Predictions, Social Disasters, Cashing in on XMAS

Ashley Zeckman on Dec 30th, 2011     Marketing Industry News, Online Marketing, Search Engines, Social Media, Social Networking, TopRank Agency News

21 Social Media Marketing Trends for 2012

Curious to find out what 2012 could have in store for online marketers?  This presentation from DreamGrow shares 21 predictions on what 2012 could look like.

Highlights include:

  • Social CRM making inroads
  • Social media influencing more sales
  • Social commerce on mobile devices

Facebook IPO and Most Popular Social Sites:

“Nielsen: Top Web Destinations, Social Networks and Video Sites in 2011”  As 2011 comes to an end, Nielsen released a review of the top online destinations, social media sites, and smartphone devices.  It is no surprise that Google was the most visited U.S. Web Brand and Facebook was still the leader among social networks and blogs.  Via Nielsen.

TopRank Online Marketing

Thinking Critically About Web Video

TopRank Online Marketing on Jun 21st, 2010     Interactive Marketing, Online Marketing, Social Media

web videoWeb video is hot. Some say your chance to be a pioneer.

How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video is uploaded to the network and 2 billion videos are being watched per day.

All this popularity has of course been driving a trend with marketers: the desire to create video as part of their digital marketing mix. Except sadly, it’s almost never approached strategically.

Agency-side marketing/PR/digital pros: how many times have you had a client approach you after creating a web video and said “hey, we made this video, now make it go viral!”

TopRank Online Marketing

Google: The Social Media Company

TopRank Online Marketing on Mar 19th, 2010     Google, Online Marketing, Search Engines, Social Media

Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:

  • Twitter experienced an annual growth in 2009 of 1,382%
  • Facebook now boasts 400 million active users
  • Every minute, 20 hours of video are uploaded to YouTube

Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there.

Enter the latest social media player, Google.

Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0; it’s already there.

Here are 5 ways Google is now becoming a dominant social media player:

Lee Odden

Review: YouTube and Video Marketing An Hour A Day

Lee Odden on Sep 24th, 2009     Digital Asset Optimization, Online Marketing, Social Media

Greg Jarboe Book “Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story.”

That’s the endorsement I gave Greg’s new book based on the preview copy a few months ago. He gave me a copy of the final book at SES and I thought it very timely to provide a more in-depth review.

Lee Odden

There’s A WordPress Plug-in For That

Lee Odden on Sep 4th, 2009     Blogging

The nice thing about the iPhone WordPress is that there is a plug-in for just about everything.

Lets say you want to create a fancy image gallery to showcase your photography. With NextGEN Gallery you can add as many images as you want and have the beautifully displayed in blog posts or on a gallery page.

nextgen

Image Gallery with NextGEN Gallery

Want to poll your audience? With WP-Polls you can create as many questions and get as many answers as you want.

Polls with WP-Polls

Polls with WP-Polls

Maybe you want to you want to add Google Analytics to all pages of your blog AND see your stats on your WordPress dashboard. Google Analyticator can do that.

Google Analytics via Google Analyticator

Google Analytics via Google Analyticator

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top